Well I am still undecided on whether it would work for North Shore Libraries to create a presence on a social networking site. I acknowledge that there has been tremendous growth in this area and from a personal point of view I am a regular Facebook user. However libraries would need business and strategic plans in order to gain the necessary financial backing for such a venture. The idea that we would be able to reach a wider section of the library community certainly tips the scales in favour of this idea.If we decide to pursue this then it needs to be done well.
I can see that it would require the right team to create and develop a dynamic Social Networking Site which would appeal to users. Perhaps it would be possible to employ undergraduate university students or other younger people who are already active users of Social Notwork Sites to drive the building and maintenance of a library social networking site. It would be a continuous process with the regular addition of material, updates, comments and feedback otherwise the danger would be that it became static and dated.
Information does need to be gathered so that we at NSL do choose the methods that patrons prefer. However I anticipate that with young people especially being keen users of social networking this has the potential of providing in the near future an excellent way to reach them.
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Good suggestion about employing younger people to work on any future social networking presence - as you say, they are the ones who use it and know what attracts users.
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